Privacy policy

Last updated: August 24, 2026

PrimeLab ("we", "us", or "our") operates this store and website at useprimelab.com. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase from us. Our store is powered by Shopify.

By using our website or placing an order, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We collect the following categories of personal information:

  • Contact details: name, email address, phone number, billing and shipping address.
  • Payment information: processed securely via Shopify Payments — we do not store, access, or retain full credit card numbers.
  • Transaction information: items viewed, added to cart, purchased, returned, or exchanged, as well as order history and amounts.
  • Device and usage data: IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages, and click behavior.
  • Communications: messages, emails, and attachments you send to our support team.
  • Marketing data: your preferences for receiving promotional communications and your interaction with our emails (opens, clicks).

How We Use Your Information

  • To process, fulfill, and ship your orders.
  • To send order confirmations, shipping updates, and delivery notifications.
  • To respond to customer service inquiries and support requests.
  • To send marketing and promotional emails, only with your prior consent.
  • To display targeted advertising using tools such as Google Analytics and Meta (Facebook) Pixel.
  • To analyze website performance, improve our products, and optimize the shopping experience.
  • To detect, prevent, and investigate fraud or unauthorized transactions.
  • To comply with applicable legal and regulatory obligations.

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to enhance your experience, analyze site traffic, and deliver personalized advertising. These include:

  • Essential cookies: required for the website to function (e.g., cart, checkout, session).
  • Analytics cookies: help us understand how visitors interact with our site (e.g., Google Analytics).
  • Advertising cookies: used to deliver relevant ads and measure campaign effectiveness (e.g., Meta Pixel).

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We support the Global Privacy Control (GPC) opt-out signal. If GPC is enabled in your browser, we will treat it as a valid request to opt out of targeted advertising and the sale or sharing of your personal information.

Sharing of Information

We may share your personal information with the following categories of third parties:

  • Service providers: Shopify (hosting and payments), shipping carriers, email marketing platforms, and customer support tools — solely to help us operate and fulfill orders.
  • Advertising partners: to deliver targeted advertisements in accordance with their own privacy policies (e.g., Meta, Google).
  • Legal compliance: when required by law, regulation, legal process, or enforceable governmental request.
  • Business transfers: in connection with a merger, acquisition, or sale of assets.

We do not sell your personal data to third parties.

Relationship with Shopify

Our store is hosted on Shopify. Information submitted through our store may be processed by Shopify in countries other than your own, including the United States and Canada. To learn more, visit the Shopify Privacy Policy.

Email Marketing

If you opt in to our mailing list, you may unsubscribe at any time by:

  • Clicking the "Unsubscribe" link at the bottom of any marketing email.
  • Contacting us directly at support@primelabmen.com.

Please allow up to 5 business days for your request to be processed. Unsubscribing from marketing emails will not affect transactional communications (order confirmations, shipping updates, etc.).

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: request a copy of the personal data we hold about you.
  • Correction: request that we update or correct inaccurate information.
  • Deletion: request that we delete your personal data, subject to legal retention requirements.
  • Portability: request a copy of your data in a structured, machine-readable format.
  • Opt-out: opt out of targeted advertising and the sale or sharing of your personal information.
  • Withdraw consent: where processing is based on consent, withdraw it at any time.

EEA residents may also object to or restrict certain processing and may contact their national data protection authority.

UK residents may contact the Information Commissioner's Office (ICO) at ico.org.uk.

California residents have additional rights under the CCPA/CPRA, including the right to know what personal information is collected, request its deletion, and opt out of the sale or sharing of personal information. We do not discriminate against consumers who exercise their CCPA rights.

To exercise any of these rights, contact us at support@primelabmen.com. You may also designate an authorized agent to submit requests on your behalf. We will respond within 30 days (or sooner if required by applicable law).

International Data Transfers

Your data may be transferred to and processed in countries other than your own, including the United States. Where transfers occur from the EEA or UK, we rely on the European Commission's Standard Contractual Clauses (SCCs) or equivalent legal safeguards to ensure adequate protection of your data.

Children's Privacy

Our products and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with their personal data, please contact us at support@primelabmen.com and we will promptly delete such information.

Data Security and Retention

We implement industry-standard security measures, including SSL encryption and secure payment processing through Shopify, to protect your personal information from unauthorized access, alteration, or disclosure.

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law (e.g., tax and accounting regulations). When data is no longer needed, it is securely deleted or anonymized.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The revised policy will be posted on this page with an updated date. We encourage you to review this policy periodically.

Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or for any data-related concern, contact us at:

Email: support@primelabmen.com
Response time: Within 24 hours on business days.